Archive - The Allocation List by Gretchen Reese

I Used to Eat Like I Had Somewhere to Be

What one long Pugliese lunch taught me about wine, pacing, and why I’ll never order the same way again.

11 hrs ago • Gretchen Reese

From Jackson Pollock to Vogue: How I Rebuilt My Website from Start to Finish in ONE Day

Here’s the Showit setup that ACTUALLY grows my photography business, plus four tips to start yours for free

Oct 12 • Gretchen Reese

I Stuck My Finger in a Vat of Fermenting Bourbon

And yes, I'd do it again.

Oct 8 • Gretchen Reese

Eating Alone Isn't Sad. Here's What It Actually Gave Me.

What a glass of champagne, a good book, and a seat at the bar taught me about being my own best company

Oct 7 • Gretchen Reese

Natural Wine is a Lie (And We’re All Buying It)

No legal definition, a whole lot of hype, and what the label actually tells you about what's in your glass

Oct 5 • Gretchen Reese

Delivery Apps Are Winning. Here's How Restaurants Fight Back.

Why every detail has to be impeccable now, from the lighting to the etiquette to the goodbye

Oct 4 • Gretchen Reese

I Shot a Whole Whiskey Campaign With No Assistant and No Flash

Behind the scenes of Far North Spirits' rebrand: 12 models, 2 days, and an iPhone flashlight save

Oct 2 • Gretchen Reese

The 20-Minute Pasta My Friends Keep Begging Me to Make

Brown-butter sage tagliolini with crispy guanciale, plus the exact bottles I pour with it, from $18 to $125

Oct 2 • Gretchen Reese

Where to Eat in Downtown Miami, According to a Wine Photographer

Four small, intimate spots, from Bib Gourmand Vietnamese to a negroni worth the trip

Oct 1 • Gretchen Reese

5 Things I Never Let Brands Do Before a Photoshoot

How one shoot day turned into nine months of content for Far North Spirits

Oct 1 • Gretchen Reese

September 2026

I Asked God for Patience. He Sent Me 10 Months of Chaos Instead.

A breakup, a business revival, falling in love, heartbreak, and moving. Twice. Here's what actually kept me grounded.

Sep 30 • Gretchen Reese

July 2026

"You Don't Own Your Photos" and Other Things Brands Don't Want to Hear

You paid for the photo shoot.

Jul 29 • Gretchen Reese

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